Just a few days ago, the FreeCapitalist Project released a new version of their Official Handbook, which you can download here. I have never seen any previous version (or even known about the Handbook before this version), so I don't know how it was changed. The Handbook is for the FreeCapitalist Project, which is a program to get people involved in learning and promoting the things that are part of the FreeCapitalist movement. The FreeCapitalist Project, as far as I can tell, is only about organization of people. There is no financial investment plan or product offered, except for some seminars that are required in order for a person to obtain certain levels in the Project. Other aspects of the FreeCapitalist movement are outside the FreeCapitalist Project, and I am only reviewing the FreeCapitalist Project in this article.
Ponzi Schemes and Pyramid Schemes
Ponzi Schemes and Pyramid Schemes are not the same thing. A Ponzi Scheme involves a scam get people to invest in a person on group that promises at high rate of return, but the return is paid out using other people's investments in the program, rather than the proceeds from a legitimate business. An example would be if I promised you a 10% return on your money next month, and you give me your money, and I indeed give you your money back plus 10%, but I used the money from another person who just recently signed up and gave me their money, to pay you your interest. If I can keep getting new people to sign up, I can keep paying 10% rates of return to people who have already invested in me. Obviously this only works for so long. Mathematically it is impossible for everyone to make money. Let me repeat that: Mathematically it is impossible for everyone to make money. At best there will be a transfer of money from the people who got in last to the people who got in first. This is illegal almost everywhere, but even if it's not, it's obviously unethical. However, Ponzi schemes have been around for a long time and have gotten very sophisticated overtime. People may be able to point out simple and obvious Ponzi schemes, but inevitably there will be new ones that have more complexity and more "products" or "services" that make it difficult to even detect if it is a Ponzi scheme. (see WikiPedia article on Ponzi Scheme)
A Pyramid scheme, on the other hand, does not involve investment like a Ponzi scheme. A Pyramid scheme is business payment model where the participants of the programs are paid based on the activities and referrals of other people they have signed up to be part of the program. An example of this is a business that pays you money if you can get other people to sign up and have them sell the product, and you would receive a commission on their sales. Those people you signed up can do the same thing and sign up further people and so forth, thus building a pyramid structure of a "sales force" where people in the pyramid receive a commission of the sales done by people below them in the pyramid. This is also called "Multi-Level Marketing" since you can be paid commissions from sales done in multiple levels of the company sales force structure. This is and of itself is not illegal, as far as I know, as long as the company can demonstrate that it is satisfying a legitimate market demand for a good or service, and that the primary income of the people in the pyramid is from product sales, not from recruiting people to join. What usually gets companies in trouble is that they require a signup fee for people to participate in the pyramid and\or membership dues and\or the sales are primary from within the pyramid, that is, the revenues generated are coming from the people involved the pyramid itself, not from the outside market. If the revenues are coming from dues, fees, or people in the pyramid, then the company is not actually providing a good or service that is demanded by the marketplace, and is in essence transferring money from the people at the bottom to the people at the top. (see WikiPedia article on Pyramid Scheme)
The Federal Trade Commission has a page on "pyramiding" which says,
As in my experience I wrote about in the "What Is Being Sold?" post, a company may actually offer a product or service to the marketplace. However, this by itself is not enough to prove that the revenues of the business are largely from that product or service. And, it also doesn't mean that the revenues from those products or services are largely from outside the pyramid. They could be from the people inside the pyramid. As I wrote in my own experience, most of the water filter sales were actually from people in the company, not out in the market, and the reason people bought the water filters was to support their own promotion efforts in the company, not because they personally wanted to use all those water filters.
If a business at its essence is a Ponzi scheme or Pyramid scheme, no additional complications can change the fact that it is mathematically impossible for everyone to make money, and usually it is mathematically impossible for most people to even make money. And that business can only operate for as long as new participants, or new money from existing participants, enters the scheme. It does not matter what good or service is sold, it does not matter what the details are of the payments, it does not matter who is involved (trustworthy or not), it does not matter what principles the company states it has, the track record doesn't even matter (since it is unsustainable): Ponzi schemes and pyramid schemes have to fail. They are mathematically bound to. Either everyone in the world will join (and the last ones will be the losers), or everyone will run out of new money to put in, and the scheme will collapse. No one can make it work, just like no one can make musical chairs work when there is one less chair than the number of people. The skills of the people involved, or even their intentions, cannot trump mathematics, regardless of different ways to extend or delay the collapse of the scheme. It is just a matter of time.
How the FreeCapitalist Project is a Pyramid Scheme
Now that we have reviewed what a Pyramid scheme is, how it is different from a Ponzi scheme, why it is unethical, we can read through the FreeCapitalist Project Handbook and see why it is a Pyramid scheme and why the rules at the end are written the way they are. I have not seen any information on the financial of the companies involved, and I am only going off of what is publicly available in the Handbook. In my opinion, the payment structure outlined in the Handbook in essence can only be sustained, and the people involved in the program can only make money, while there are new people coming into the program.
There are several levels of the Project, and most of them can only be obtained by progressing from one level to the next:
The third level, New Member Quest, is the first level where you actually become a dues-paying member of the organization and you take the FreeCapitalist Pledge and are required to recruit others into the program in order to progress. There are required classes at this level, but they are free. However, there is a $100 "Quest Fee." There also are cash bonuses offered if the people that you recruit complete certain levels in the program. At this level, your progression up through the levels depends on you bringing new people into the program. Progression at this level, in essence, is defined, at least in part, as you being able to sign new people up. To be at the "New Member Quest" level, means that you have brought other people in (not just that you get an award or bonus if you do). It is a requirement to bring new people in.
At the next level, Silver Quest, and higher, the monthly dues become rather high. At Silver it's $99.97, at Gold it's $149.97, at Apprentice it's $199.97, and at Journeyman it's $249.97. A question I ask is, why so high? What are the dues being used for? And what is the $100 "Quest Fee" used for? There is no "FreeCapitalist Project" building I know of, or facility needed to create a product. There is a FreeCapitalist Project Board and there must be some accounting system to handle all the funds coming in and going out, but that's all I can find. You would expect that at these higher levels that the required monthly dues mind actually go down, or be waived completely, since at all these levels you are required to bring in new people, who will also be paying dues and fees and tuition, and also bringing in more people. But it's not just that you are required to bring in new people, it's also that some of those people must obtain high levels themselves, which indicates that they, too, have recruited new members who have started paying dues, and so on.
Also as part of the requirements of some of these higher levels, certain expensive courses must be completed.
Aside from tuition costs (which could be argued as necessary to offset the costs to offer the courses), why does the FreeCapitalist Project need very much money at all? Since the Project promises bonuses and commissions to participants who complete certain criteria in the Project, the Project needs dues and fees to pay those bonuses and commissions. In fact, since there is no product or service being offered from the Project that brings in revenue to the Project, the promised bonuses and commissions can only come from the dues and fees of other participants. The lower the dues and fees, the more need there will be to bring in new people to pay dues and fees before receiving bonuses and commissions. Similarly, the higher the bonuses and commissions, the more need there will be to bring in new people.
Ponzi Schemes and Pyramid Schemes
Ponzi Schemes and Pyramid Schemes are not the same thing. A Ponzi Scheme involves a scam get people to invest in a person on group that promises at high rate of return, but the return is paid out using other people's investments in the program, rather than the proceeds from a legitimate business. An example would be if I promised you a 10% return on your money next month, and you give me your money, and I indeed give you your money back plus 10%, but I used the money from another person who just recently signed up and gave me their money, to pay you your interest. If I can keep getting new people to sign up, I can keep paying 10% rates of return to people who have already invested in me. Obviously this only works for so long. Mathematically it is impossible for everyone to make money. Let me repeat that: Mathematically it is impossible for everyone to make money. At best there will be a transfer of money from the people who got in last to the people who got in first. This is illegal almost everywhere, but even if it's not, it's obviously unethical. However, Ponzi schemes have been around for a long time and have gotten very sophisticated overtime. People may be able to point out simple and obvious Ponzi schemes, but inevitably there will be new ones that have more complexity and more "products" or "services" that make it difficult to even detect if it is a Ponzi scheme. (see WikiPedia article on Ponzi Scheme)
A Pyramid scheme, on the other hand, does not involve investment like a Ponzi scheme. A Pyramid scheme is business payment model where the participants of the programs are paid based on the activities and referrals of other people they have signed up to be part of the program. An example of this is a business that pays you money if you can get other people to sign up and have them sell the product, and you would receive a commission on their sales. Those people you signed up can do the same thing and sign up further people and so forth, thus building a pyramid structure of a "sales force" where people in the pyramid receive a commission of the sales done by people below them in the pyramid. This is also called "Multi-Level Marketing" since you can be paid commissions from sales done in multiple levels of the company sales force structure. This is and of itself is not illegal, as far as I know, as long as the company can demonstrate that it is satisfying a legitimate market demand for a good or service, and that the primary income of the people in the pyramid is from product sales, not from recruiting people to join. What usually gets companies in trouble is that they require a signup fee for people to participate in the pyramid and\or membership dues and\or the sales are primary from within the pyramid, that is, the revenues generated are coming from the people involved the pyramid itself, not from the outside market. If the revenues are coming from dues, fees, or people in the pyramid, then the company is not actually providing a good or service that is demanded by the marketplace, and is in essence transferring money from the people at the bottom to the people at the top. (see WikiPedia article on Pyramid Scheme)
The Federal Trade Commission has a page on "pyramiding" which says,
"If a plan offers to pay commissions for recruiting new distributors, watch out! Most states outlaw this practice, which is known as "pyramiding." State laws against pyramiding say that a multilevel marketing plan should only pay commissions for retail sales of goods or services, not for recruiting new distributors." (FTC page here).
As in my experience I wrote about in the "What Is Being Sold?" post, a company may actually offer a product or service to the marketplace. However, this by itself is not enough to prove that the revenues of the business are largely from that product or service. And, it also doesn't mean that the revenues from those products or services are largely from outside the pyramid. They could be from the people inside the pyramid. As I wrote in my own experience, most of the water filter sales were actually from people in the company, not out in the market, and the reason people bought the water filters was to support their own promotion efforts in the company, not because they personally wanted to use all those water filters.
If a business at its essence is a Ponzi scheme or Pyramid scheme, no additional complications can change the fact that it is mathematically impossible for everyone to make money, and usually it is mathematically impossible for most people to even make money. And that business can only operate for as long as new participants, or new money from existing participants, enters the scheme. It does not matter what good or service is sold, it does not matter what the details are of the payments, it does not matter who is involved (trustworthy or not), it does not matter what principles the company states it has, the track record doesn't even matter (since it is unsustainable): Ponzi schemes and pyramid schemes have to fail. They are mathematically bound to. Either everyone in the world will join (and the last ones will be the losers), or everyone will run out of new money to put in, and the scheme will collapse. No one can make it work, just like no one can make musical chairs work when there is one less chair than the number of people. The skills of the people involved, or even their intentions, cannot trump mathematics, regardless of different ways to extend or delay the collapse of the scheme. It is just a matter of time.
How the FreeCapitalist Project is a Pyramid Scheme
Now that we have reviewed what a Pyramid scheme is, how it is different from a Ponzi scheme, why it is unethical, we can read through the FreeCapitalist Project Handbook and see why it is a Pyramid scheme and why the rules at the end are written the way they are. I have not seen any information on the financial of the companies involved, and I am only going off of what is publicly available in the Handbook. In my opinion, the payment structure outlined in the Handbook in essence can only be sustained, and the people involved in the program can only make money, while there are new people coming into the program.
There are several levels of the Project, and most of them can only be obtained by progressing from one level to the next:
- Primer Quest
- Community Quest
- New Member Quest
- Silver Quest
- Gold Quest
- Apprentice Quest
- Journeyman Quest
- Free Enterprise Union Quest (elective)
- Free Capitalist Radio Affiliate Quest (elective)
The third level, New Member Quest, is the first level where you actually become a dues-paying member of the organization and you take the FreeCapitalist Pledge and are required to recruit others into the program in order to progress. There are required classes at this level, but they are free. However, there is a $100 "Quest Fee." There also are cash bonuses offered if the people that you recruit complete certain levels in the program. At this level, your progression up through the levels depends on you bringing new people into the program. Progression at this level, in essence, is defined, at least in part, as you being able to sign new people up. To be at the "New Member Quest" level, means that you have brought other people in (not just that you get an award or bonus if you do). It is a requirement to bring new people in.
At the next level, Silver Quest, and higher, the monthly dues become rather high. At Silver it's $99.97, at Gold it's $149.97, at Apprentice it's $199.97, and at Journeyman it's $249.97. A question I ask is, why so high? What are the dues being used for? And what is the $100 "Quest Fee" used for? There is no "FreeCapitalist Project" building I know of, or facility needed to create a product. There is a FreeCapitalist Project Board and there must be some accounting system to handle all the funds coming in and going out, but that's all I can find. You would expect that at these higher levels that the required monthly dues mind actually go down, or be waived completely, since at all these levels you are required to bring in new people, who will also be paying dues and fees and tuition, and also bringing in more people. But it's not just that you are required to bring in new people, it's also that some of those people must obtain high levels themselves, which indicates that they, too, have recruited new members who have started paying dues, and so on.
Also as part of the requirements of some of these higher levels, certain expensive courses must be completed.
- Introduction to Self-Reliance for $249.95
- Intro to the 13 Principles of Prosperity for $999.95
- Capitalism & Civic Service for $1,495
- Prosperity Quest Mentoring for $4295
Aside from tuition costs (which could be argued as necessary to offset the costs to offer the courses), why does the FreeCapitalist Project need very much money at all? Since the Project promises bonuses and commissions to participants who complete certain criteria in the Project, the Project needs dues and fees to pay those bonuses and commissions. In fact, since there is no product or service being offered from the Project that brings in revenue to the Project, the promised bonuses and commissions can only come from the dues and fees of other participants. The lower the dues and fees, the more need there will be to bring in new people to pay dues and fees before receiving bonuses and commissions. Similarly, the higher the bonuses and commissions, the more need there will be to bring in new people.